Daniil Makarenko

Designed UX/UI for Smart City and PropTech products across the markets of Russia, Georgia, the UAE, Qatar, Bahrain, China, the US, Turkey, and France.

Reduced the customer journey to a property shortlist from 9 steps to 5 and reduced errors by 27%.

Increased sales by 13% and average order value by 18% in the first month of pilots across 4 companies through interactive property presentations and personalized demos.

Took the Avalin Travel module through to pilots with RZD ("Poputchik") and Aeroflot: mobile module and onboard screen.

Designed the integration of 3D tours and real estate analytics with Domclick (Sber) and led the entire interface for Sber’s AI video meeting service: 10 months on Sber’s team, currently in development.

Built a master kit of 200+ infrastructure icons and a Figma → Unreal Engine pipeline; trained designers on the engine.

Reworked the product UX where messenger, social network, and community converge — without copying Telegram and VK patterns.

Led design and stakeholder management with a PM, 3 designers, and 3 developers: navigation, chats, profiles, media; resolved contentious decisions through a decision log.

Reduced onboarding time by 20%, based on measurements in TestFlight with 4 employees and 200 beta testers before a major redesign: simpler registration steps, hints, and first launch.

Built a design system and component library for iOS, Android, Web, and Tablet.

Introduced design reviews and design-code reviews, partially built React components, and fixed tokens, spacing and states directly in the repo — reducing development iterations.

Picaton (since Jan 2026, remote): 0→1 networking platform — concept, UX architecture, modular profiles, digital business cards, AI within UX.

ONIX Stream and Iskra (Jun–Sep 2026, freelance): installation-free video meetings from concept to public beta; EdTech platform for students and teachers.

Travel AI — agritourism and wine tourism commissioned by the French Ministry of Culture and government tourism bodies; evolved into the Avalin Travel module.

Tonnel Network (@Tonnel_Network_bot) and a second NFT gifts marketplace in Telegram on TON: product design together with another designer; Tonnel has ~130K daily users.

Conducted UX audits and design reviews for product teams: navigation, user flows, visual hierarchy, and product logic.

Implemented design-to-code workflows using Cursor and MCP; mentored designers through portfolio reviews, case study critiques, and a Telegram channel.

Conducted UX audits of client platforms: interviewed account managers and a focus group of 6 clients; aligned priorities with stakeholders — team leads and the focus group.

Designed a self-service portal — orders, balance, documents, campaign analytics: requests to account managers −34%.

Increased customer return rate by 19% and NPS by 11 points through transparent analytics instead of manual reports.

Built a UI kit and component library; with the team, implemented guidelines and workflows (Asana instead of Bitrix), reducing new feature delivery time from 6 to 4 weeks.

Managed a team of 4 specialists: UX/UI, Webflow, visual communications, and contractors.

Increased website conversion to leads from 1.4% to 2.1% through a new structure, navigation, and project presentation.

Reduced the design approval cycle from 12 to 8 business days through regular reviews and unified standards.

Designed an interactive portfolio: reduced tender material preparation from 5 days to 2.

Redesigned landing pages and information architecture: bounce rate from 61% to 48%.

Increased average session duration from 34 seconds to 1 minute 12 seconds through step-by-step navigation.

Increased page depth from 2.1 to 3.4 pages per session.

Increased targeted online inquiries by 24% after launching three corporate websites.

Increased daily use of internal systems from 8% to 23% (DAU) and weekly use from 14% to 31% (Mixpanel).

Retention of internal products: D1 — 38%, D7 — 21%, D30 — 11%.

Increased engagement with the learning app from 12% to 29%; reduced intern onboarding from 6 weeks to 4.

Implemented a design system and brand book across a network of 20+ offices: guidelines, checklists, websites, and brand platforms.

Led a distributed team: 8 designers at headquarters and 20+ regional designers; introduced design critiques, strategic workshops, mentoring, and a growth framework; accelerated design task delivery by 20%.