# Daniil Makarenko — Senior Product Designer | UX/UI Designer

> **Senior Product Designer**, 7+ years designing complex B2B and B2C products: Smart City and PropTech, messengers and social networks, EdTech, internal platforms. I lead projects from research and 0→1 concept through launch and **design-to-code** in React. I validate solutions through interviews, usability testing, A/B testing, and product analytics — a data-informed approach: internal systems from 8% to 23% DAU, inquiries to account managers −34%, and new feature delivery from 6 to 4 weeks.

- Location: Bangkok, Thailand
- Availability: Open to relocation · Visa sponsorship for on-site roles · Remote / Hybrid / On-site · UTC+7 · Available in 2 weeks
- Languages: Russian (Native), English (B2 — working proficiency, daily work with distributed teams)
- Portfolio: https://daniilmakarenko.com/
- CV: https://daniilmakarenko.com/cv

## Experience

- **Senior Product Designer · Part-time (~2 hours per day) · Remote**, LO LLC (Sep 2025 — May 2026) — Social platform with messaging, communities, profiles, content, media, and mobile experiences.
- **Senior Product Designer · Full-time, 4 days a week (office, then remote)**, AVA Group / Avalin (Sep 2025 — Present) — Smart City, PropTech, AI assistants, and enterprise digital ecosystems.
- **Senior Product Designer · Contracts, remote**, Contract & Consulting Projects (Jan 2024 — Present) — Full-cycle design, UX audits, design systems, and development support; managing multiple projects in parallel with varying workloads.
- **Senior UX/UI Designer · Full-time**, Affix Group (Oct 2024 — Sep 2025) — Client portal, internal systems, educational platform, and analytics dashboards.
- **Lead UX/UI Designer · Full-time**, Architecture Bureau “Dalee” (Nov 2023 — Sep 2024) — Corporate websites, interactive portfolio, digital presentations, and tender materials.
- **Senior Web/UI Designer · Full-time**, Level Group (Oct 2021 — Jul 2023) — Corporate websites, landing pages, and digital funnels for real estate sales.
- **Lead UX/UI Designer · Full-time**, AYAX (real estate network, 20+ offices) (Mar 2018 — Aug 2021) — CRM, internal systems, HR portals, corporate websites, an employee learning platform, and a brand system for a real estate network of 20+ offices. Progressed from the development department (standards and office launches) to leading the internal digital products direction.

## Case studies

- [LO — social platform and messenger](https://daniilmakarenko.com/cases/lo-nda): Onboarding time −20%, lower sign-up drop-off, fewer design-to-code iterations.
- [AYAX — transforming design across product and team](https://daniilmakarenko.com/cases/ayax-design-transformation): Internal-system DAU 8% → 23%, learning engagement 12% → 29%; new-hire onboarding cut from 6 to 4 weeks.
- [Avalin — Interactive 3D Products for Real Estate and Governments](https://daniilmakarenko.com/cases/avalin-3d): A product ecosystem of interactive 3D presentations of real estate and territories — touch tables in showrooms, web platforms for developers’ websites, mobile versions, digital twins of cities.
- [Affix Group Corporate Portal](https://daniilmakarenko.com/cases/affix-group): Client portal + analytics platform
- [Travel AI — an app for agritourism and wine tourism](https://daniilmakarenko.com/cases/travel-ai): AI travel planner — you describe your trip in words and take a game-like quiz about your tastes, and the AI builds a day-by-day itinerary from a real catalog of wineries, hotels, and farms (web + installable mobile app, PWA).
- [ONIX Stream — Video Meetings & Streams With No Install](https://daniilmakarenko.com/cases/onix-stream): A web service for video meetings and live streams — guests join via a link right in the browser, with no install and no sign-up (web + iOS shell)
- [Picaton — a platform for networking, projects, and AI](https://daniilmakarenko.com/cases/picaton-ai): In testing, no release metrics yet; success metrics defined upfront.
- [Iskra — Learning Platforms for Students and Teachers](https://daniilmakarenko.com/cases/iskra): EdTech platform — student dashboard and teacher platform in one (web + installable mobile app)
- [Dalee Architecture Bureau — brand and a website that sells](https://daniilmakarenko.com/cases/dalee-brand-site): Website conversion to inquiries 1.4% → 2.1%; tender materials from 5 days to 2; design approvals from 12 to 8 working days.

## Skills

- Product Design: UX architecture, Interaction design, Information architecture, Visual design and UI, Wireframing, Prototyping, Design systems and tokens, Component libraries, Product discovery and JTBD, Accessibility (WCAG 2.2 AA): contrast, touch targets, labels, focus, Cross-functional teams (Agile / Scrum)
- Research & Data: User research, User interviews, Usability testing, A/B testing and hypothesis validation, Product analytics (Mixpanel), Retention and funnels, UX audits, Quantitative research: product analytics, A/B testing
- Platforms & Craft: iOS, Android, Web, Tablet, Responsive design, HIG and Material Design, Motion and micro-interactions (Lottie), Touch interfaces and kiosks, Localization (RU / EN / FR)
- Tools & Engineering: Figma (variables, auto-layout, prototypes), React, HTML / CSS, Design-to-code, AI-assisted design (Cursor, Claude), MCP workflows, Handoff and specifications

## Contacts

- Email: dillattd@gmail.com
- Phone: +66 65 776 7863
- Telegram: [@dany_tut](https://t.me/dany_tut)
- https://www.facebook.com/share/1KuefYJ9Fp/?mibextid=wwXIfr
- https://x.com/dany_tut

## Optional

- [Full text of every case study and the CV](https://daniilmakarenko.com/llms-full.txt)